I am sure you would agree it’s hard to resist a great story.
That’s why we all love a great movie, play or novel. And if you really like a book, film or play you may re-read or re-watch it time and again.
And if you delve further into the effect of stories, scientific results will tell you they do more than just entertain us. Stories are proven to deeply influence our beliefs, decisions, and outcomes.
Why? Because stories mainly appeal to our emotions. They reach deeper into ourselves than other messages we receive and cut through our typical “message” resistors.
So, lets draw you in a bit more…
Drawing customers into your business is something your business needs to be doing right now. And you can do that easily.
I bet your business has lots of great – but untold – stories?
It may surprise you to learn you can put those stories to great use if you structure them the right way.
I’m talking about case studies. They can be humorous, they can be light…or they can be research focused too. Case Studies can be your business’s “success stories.” And coupled with a video they make up an unassailable duo. A duo capable of getting you more business. A lot more business.
Case studies are short pieces that can be turned into Video Case Studies that describe how your business solved a challenge, faced by your clientele with a product or service solution you provided, or where you went the extra mile — and shows the results, benefits, and value that what you did helped the client resolve.
Case studies are basically well crafted, short, “before and after” stories.
They vary in length, but our experience knows that the sweet spot for these pieces is about 1 or 2 pages — or about 800 to 1,200 words long.
And they can be used again and again in a variety of ways and marketing communications.
For a case study to work you need a creator who is great at:
- Interviewing people to gather the right information
- Writing punchy, short writing projects in your business sector
- Crafting short stories as to how you, your staff, or your business overcame a clients problem or market challenge
- Taking a straightforward story and finding a great “hook” or “angle” that would make it stand out
- Digging around for the crucial clues and facts that will help craft a rich, compelling story.
So, if you feel you have stories in your business you want to capture and turn into a great Video and Written Case Study in your market, then PropertyVideoTV can make a compelling new way to differentiate your business to help it thrive and prosper ahead of your competition.
Just call 01635 016002 now, or email: firstname.lastname@example.org and put “Case Study” in the subject line. Just add a suitable time and number to call you to discuss your needs.